Search engine marketing has two functions: organic and paid. When you seek professional SEO services by Jumpfactor, one of the first things the company will most probably tell you is about the benefits of the organic function, but that does not call for us to discredit the paid function. Every best SEM campaign utilizes both of them for the best results. There are numerous reasons to align paid search with SEO. Here are some of them.
The landscape of the search engine result pages (SERP)
Just recently, Google made some significant changes in the way search engine result pages appear. For instance, it introduced paid ads on the right side of the screen of desktop PCs and moved them the top and bottom of organic results only.
This increased the number of paid results to four from the previous three, and this can significantly affect the search results. Therefore, you need to invest in AdWords if you ever want your website to appear at the top of the result page.
To appear for competitive keywords
Sometimes, it takes a while for an SEO to see the intended results, and this is one of their greatest frustrations. If your SERP has a big name, your competitors will always appear on the first page because of the priority keyword search phrase. So, investing in advertising might be the only way for you to show up on the first page.
To dominate the SERP
If your organic listing and ads both appear on the page for a relevant keyword search term, your brand gets noticed and established. The researcher will know that your site matches whatever they are looking for. This, in turn, gives you an upper hand when it comes to your competitors.
Access to data
SEOs like using Google Analytics and Google Search Console, however, these tools have their limitations. AdWords reporting enables you to access new data set which can be beneficial to both paid and organic campaigns. This data helps you to determine which keywords are driving leads and sales the keywords driving information. All this eventually generates organic traffic for any meaningful terms.
It is quite fair to say that in the near future, perhaps faster than most people think, video will achieve total domination of the digital space. According to Cisco, three years from now, about a million minutes in video content will be crossing the IP networks across the globe every second.
Without a doubt, people love watching videos. This is perhaps because an average human being processes visuals at a much faster pace – about 60,000 times faster than he would process text. Furthermore, human beings are likely to remember a video and connect with it emotionally that something we read.
By sharing videos online, a brand can inspire its fan base to share and comment, which increases engagement and gets your product or service message before many more eyeballs. In 2017, there is every indication that this trend will only become more entranced into our social systems.
Therefore, it would make sense for you to have a conversation with Gardner video production from Toronto about how you can use these developments to showcase your brand in the best possible light. There is no better way of getting people to talk about and embrace your brand than by using social video.
Social media is simply a brief content packaged in video form that is optimized for mobile devices and social networks. By design, it is created with the intention of appealing to a brand’s fanbase while reaching new audiences that would be interested in the kind of product or service that your brand sells. The main objective of social videos is to increase engagement through likes, shares and comments.
According to Locowise, a social networks measurement platform, when you share a video to 100 fans on Facebook, it will be watched by an average of 9 of your fans. Compare that to the six that would see a text only post, the five that will see a link post and the less than four that will see the post if it was an image.
Additionally, people tend to take action more when they watch a video than when they interact with your page through other types of posts. Therefore, there is a clear case that have been made for video marketing and every business entrepreneur that wants to achieve great results in today’s marketplace must incorporate this to their marketing strategy.